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| from AT&T website |
The 2014 Tulsa Mayor's Mentoring Breakfast showcased several
innovative mentoring programs. AT&T's Job Shadowing Program in Tulsa is an effective Junior
Achievement Job Shadow model with personalization. AT&T, formerly Southwestern Bell
and Bell Telephone as well as one of the founders of Junior Achievement
nationally, has established this program as part of its corporate culture.
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| Job Shadow "graduate" |
Vicki
Williams, a 20+ year AT&T mentor, spoke about the program at the breakfast.
The opportunity, which could be renamed “A Day in the Life of AT&T,” can
accommodate 70-85 youths at a time at the call center. The students, usually juniors, put on
suits, have real job interviews by managers, and learn about careers at
AT&T and the required education or training.
Vicki said, “We focus on S.I.S.,
‘Stay in school.’” Among other topics discussed are digital footprints, soft
skills, keeping a job, and the importance of a job. At the end of the day,
students receive a certificate. If they finish high school, that certificate
will earn them an interview with AT&T.
Jonathan, a former job shadow “graduate”
who spoke at the breakfast kept his certificate, requested an interview, and
accepted a job two weeks prior to the February 28th breakfast. Junior Achievement and AT&T opened up a world
he did not know existed and could not imagine.
Vicki has
gone the extra mile for some of the program graduates, e.g., giving at least one
a ride to work because of lack of transportation and other issues. Not every
story is a later hiring or employment success, but Vicki continues to reach out
to many of the former students.
When
students arrive by bus at the AT&T Call Center, employees are lined up,
applauding and cheering as the students enter. “This wins them over right
there,” says Belynda Clanton, JA Tulsa. The message is “We accept you as you
are, come in, let us tell you about our world,” she adds. As mentioned in a
previous blog post, Tulsa JA requires students from high need schools. A
student once commented that no one had ever clapped for her before.
By the time
students are in the training room, they are won over. They have no idea about
all the jobs and scholarships they may be able to earn. Some employees will
tell them that AT&T helped them go to college or get a master’s degree.
Testimonials have power.
The large
group is broken down into smaller groups of eight to ten. Each group is
assigned to a manager. Two to three school districts could be present on a day.
AT&T has changed the terminology slightly. The word manager has become connector.
After all, knowledge and careers are about relationships and networking.
This post focuses upon the AT&T Job
Shadow, but the corporation is doing so much more to mentor youths and to
invest in technological education. Other
mentoring includes offsite and online as part of AT&T’s ASPIRE Mentor
Academy.
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| from AT&T website |
Online Mentoring
Utilizing
technology, employees in several cities across the country are piloting the
online option to share career and academic knowledge with students at risk of
dropping out of high school.
·Employees meet with
students in person several times throughout the school year and engage in
weekly online mentoring, covering various academic and career topics.
·Employees help
students track their progress throughout the year, and help connect classroom
learning to future career success.
Aspire Mentoring
Academy's Non-Profit Team
AT&T is working
with multiple educational non-profit leaders on Aspire Mentoring Academy.
Junior Achievement USA is the nation's largest
organization dedicated to giving young people the knowledge and skills they
need to succeed. AT&T and Junior Achievement are building on the success of
providing Job Shadow opportunities to more than 100,000 students in four years.
Aspire Job Mentoring includes project-based activities to enhance the mentoring
experience for thousands of students and employees across the country.
The We Teach Science Foundation was
founded in 2008 to assist K-12 students in their math and science education
through Remote Tutoring and Mentoring (RTM). AT&T is teaming with We Teach
Science to deliver e-Mentoring in which employees will help thousands of
students one-on-one, over five years, across the U.S.
Big Brothers Big Sisters
is the nation's largest donor and volunteer supported mentoring network.
AT&T and Big Brothers Big Sisters are utilizing Mentor2.0, Big Brothers Big
Sisters' technology-enriched high school youth mentoring program, with a pilot
in Dallas, TX. This online mentoring initiative aims to provide high school
students with the support and guidance they need to graduate high school and
succeed in college and the workforce.
Onsite Mentoring
Building on AT&T's Job Shadow program, employees
share life experiences and career advice through project-based activities at
AT&T work sites during the workday.
Sources:
Belynda Clanton (personal communication,
March 12, 2014)
Vicki Williams (personal communication,
February 28, 2014)