'A job much more difficult than creating an elevator speech! The new video, first shown at our Academic Awards Banquet on May 17, 2014, and to be posted on our website shortly, was highly effective.
Ironically, I was about to give up on the 'We believe' idea, but Robyn's boyfriend [Nic Cejda] just 'coincidentally' played this same TED Talk during our recent trip to Trinity [University], and I decided it was 'meant' to be. I had first heard it more than a year ago and been pondering how to work it into our marketing.Here is the link to the Ted Talk that inspired Brenda. We can all learn from it.
Here is the link to our new OFE promo video to see how Brenda applied Sineks' inspiration.
Note: Robyn, mentioned above, is Brenda's elder daughter.